From: http://www.simpletuition.com
For many students, the financial aid offer plays a critical role in the school they select. Usually, your financial aid offer letter will list the total cost of attendance and your Expected Family Contribution (EFC) – funds the school expects you and your parents have available to help pay for college costs. These numbers are followed by a list of grants and scholarships (free money) and work-study and loans (self-help aid) with dollar amounts for each.
What happens if your EFC does not seem affordable? The college financial aid system is largely formula driven, but financial aid offices also use what is referred to as "Professional Judgment" or "PJ” to amend financial aid offers. This means that financial aid administrators can—depending on the school’s evaluation of your situation—modify your EFC on a case-by-case basis.
Contact your school’s financial aid administrator to discuss if there is any way he or she can use their professional judgment to create a better financial aid offer.
Explain why you want to attend that particular college. Be specific. Explain what the college offers that makes it such a great fit with your needs. Your case is always much stronger if the administrator hears how much you want to attend their college. Remember that you may want to take the approach of gently mentioning a better offer from the other college, but emphasizing that this college is the one where you really want to go. Ask how you can work with them to make that possible.
Explain why you can't pay the suggested amount. Again, be specific. And don't fudge the truth. Sincerity is important, so it pays to be honest here about your family’s financial circumstances.
Mention any special conditions that affect your capacity to pay for college. For example, if you worked before starting college but understandably cannot work while in college, then you can report a "loss of income." Similarly, if a parent's earned income will be less than what it was reported for the prior year, you can report a decrease in income, as well. If such special conditions exist, you may need to document the change in income via a letter or a form. Be prepared to explain that the prior year’s income will no longer represent a realistic standard on which to base for your family’s ability to pay for college. Other examples of special conditions include loss of job, unexpected expenses, natural disasters, separation or divorce, etc.
Let the financial aid administrator know that you understand and appreciate how difficult his or her job really is. More than any other staff member in the college system, financial aid administrators are the architects of opportunity for young people. Remember that they want to help make your college degree possible. Treat them with the respect they deserve.